In the following sections we would like to fulfil our obligation to inform you about your rights and our handling of your data. The GDPR is legally binding from 25 May 2018 and stipulates in detail the information which must be made available to the customer or other relevant persons about the processing of their personal data. We are happy to comply with this legal obligation.

Where necessary, this information will be updated and published at www.louis.eu/datenschutz and will be viewable there.

2. Name and address of the data controller

The data controller for the collection, processing and use of your personal data within the meaning of the German Federal Data Protection Act (BDSG) is

Detlev Louis Motorrad-Vertriebsgesellschaft mbH
Rungedamm 35
21035 Hamburg
Germany

Tel.: 0049 40 734 193 60
Email: service@louis.eu

(hereinafter referred to as Louis).

3. Contact details of the data protection officer

For questions regarding data protection, please contact datenschutz@louis.de
We are advised and supported by the external data protection officer Wolfgang Mengel - www.das-beratung.de

4. Collection, processing and storage of data

Data protection is very important to us. Therefore, we comply strictly with the legal provisions when collecting, processing and using your personal data. In principle, we only process the data that we receive from you directly on the basis of our business relationship with you or for the purpose of initiating a business relationship with you. This occurs when you conclude a contract with us, request a quote, subscribe to our newsletter, create a customer account, take part in a competition, inform us about changes to your data, send us an enquiry or contact us with queries or complaints about an order. This data will only be used by our service providers in order to perform their tasks. Any other use of the information is not permitted and will not be carried out by any of the service providers entrusted by us.

If we collect data about you from third parties, this is expressly specified in the following descriptions of the processing procedures.

4.1. Processing for the purpose of fulfilling a contract with you or within the framework of precontractual measures (Art. 6 (1b) GDPR)

4.1.1. Order

In the course of processing an order we collect and store the necessary personal data for the fulfilment of the contract concluded with you. This data is personal master data, such as: First name and last name, address, date of birth, telephone number, e-mail. If you select purchase on account, a credit assessment is carried out.

We may forward the data required to process your order, including the data required for the billing our service providers, to companies cooperating with us for this purpose. These companies may be printing companies, logistics companies, e-mail service providers, product personalization service providers or external payment service providers. By selecting following payment options: Credit card or PayPal your order data will be transmitted to the respective payment service provider for the execution of payment. Article 6 (1) b of the GDPR (General Data Protection Regulation) provide the legal basis for this process. Naturally, all personal data is treated confidentially.

We obtain information for verifying your address via infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden (for customers in Germany and Switzerland), Credify Informationssysteme GmbH, Gumpendorfer Strasse 21, 1060 Wien (for customers in Austria), Experian Nederland BV, Kantoorgebouw't Schip, Verheeskade 25, 2521 BE Den Haag (for customers from the Netherlands).

For this purpose, we transfer the necessary data (your full name, address and, if applicable, date of birth) to the above companies. They will also use the data for the purpose of address verification or identity checks on behalf of other companies as well as for relevant website scoring applications. Scoring is a means of calculating the probability of certain future behaviours, based on mathematical/statistical methods, and uses appropriate data for this purpose. All personal data is treated with the utmost confidentiality.

Purchase receipts are stored for accounting reasons in accordance with the statutory limitation period (6 or 10 years)

4.2. Processing based on your consent (Art. 6 (1a) GDPR)

4.2.1. Creation of a customer account and newsletter dispatch

When a customer account is created in our online shop you specify your email address, first and last name, address, telephone number and date of birth. We can use your personal data to contact you with regard to your account or your transactions with us. Your data will be stored in our customer database and erased at your request (see Point 9).

When you activate Newsletter Dispatch via our online shop, this takes place through the so-called "double opt-in" procedure. This means that before sending the first newsletter, we send you a confirmation email, in which you are asked once again whether you wish to receive our newsletter. When you confirm the contained link, we send you our newsletter. We use a German service provider to forward our newsletter. We use personal data relating to the use of the newsletter both for statistical purposes and for optimised addressing of the reader with regard to company-specific information, products and services as well as for advertising purposes. You can unsubscribe from the newsletter at any time free of charge by using the link provided at the end of each newsletter. You can also contact us by email or by post using the addresses specified under Point 9.

4.2.2. Participation in competitions

In the case of competitions, we use data for the purposes of notifying winners and advertising for the products that we offer. Your data is stored in our customer database. You will find detailed information in our conditions of participation for the respective competition. By submitting the competition participation, you consent to data processing for the above-mentioned purpose. Of course, we will erase your data at your request. This data will be deleted after three years at the latest.

4.2.3. Application for the LouisCard

When you apply for our discount card, the LouisCard, we record your personal master data, such as your name, mailing address, telephone number and/or email address, and store them in our customer database. For the dispatch of the LouisCard, we forward your address to our service provider United Products GmbH, based in Burglengenfeld, Germany. Your data is not stored by the service provider.

4.3. Within the scope of the balancing of interests (Art. 6 (1f) GDPR)

We only process your data in addition to the actual fulfilment of a contract or an enquiry where necessary in order to safeguard our legitimate interests or those of third parties in the following circumstances:

Information about video surveillance in our branches as indicated there
Targeting customers directly for advertising purposes
Guaranteeing IT security within the company
Prevention and clarification of possible criminal offences
Measures for further developing services
Measures for business management
Advertising and marketing measures, provided you have not objected
Pseudonymous storage of data via cookies

We will merge guest orders placed by already registered customers with this customer account in order to ensure uniform customer communication and to be able to maintain a coherent, consistent database. The merging will be carried out as soon as data already known to us is used (e.g. e-mail address, date of birth, postcode). If you object to this use of your data, please contact the following e-mail address before you complete your order: service@louis.eu.

4.3.1. Email newsletter for existing customers

If you have purchased a product from us, we may also send you our email newsletter containing customer information. You can object to the use of your email address for receipt of advertising newsletters at any time without incurring any costs other than the transmission costs at the basic rates. The same conditions apply to objection, opt-out and dispatch as specified under Point 4.2.1.

4.3.2. Communication with Louis (by email, telephone, contact form)

When you contact our support department by email, phone or contact form we may record your personal details, such as your name, mailing address, telephone number and/or email address. The data is used to compare your stored customer details and are only used and further processed internally by customer service employees. We may access your customer account in the course of this in order to be able to offer you the required support.

In case of financing at the store, we reserve the right to carry out an automated credit check.

Microsoft Bookings:

Our website uses the online appointment scheduling service Microsoft Bookings (part of Microsoft Office 365) from Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18 D18 P521 ("Microsoft" below). This software enables you to make an appointment with a member of staff at your local Louis store (Detlev Louis Motorrad- Vertriebsgesellschaft mbH). To connect to this service, you need to call up the online booking function via a link or button on our website, in an email or in the Newsletter. For the purpose of arranging your appointment, the information you enter in the Appointment Form is transmitted to Microsoft. For further information about how your data is handled, please go to Datenschutzerklärung von Microsoft. The legal basis for processing your data in relation to the "Microsoft Bookings" service is Art. 6 (1) Sentence 1 (f) GDPR (Legitimate interest in processing data). The legitimate interest derives from our goal of offering you a user-friendly website with a wide range of functions and enabling you to arrange an appointment with a member of our staff quickly and easily whenever you need to. We would emphasise that you are not under any obligation to use Microsoft Bookings for arranging an appointment. If you do not wish to make use of this service, please use one of the other contact options that we offer instead.

4.4. Recipients or categories of recipient, where not already listed under point 4.1.1. (Art. 13 para. 1e GDPR)

It is possible to exchange data on a transnational basis between individual Louis businesses in order to process orders/customer enquiries

5. Information on data services in the online shop

Log files are stored when you access our website. We do not attribute this data to any individual. We also do not combine this data with any other data sources, nor do we compare it. Anonymised data is used solely for the purposes of carrying out a statistical evaluation of your visit to our website. This data is erased after the statistical evaluation.

5.1. Data services used

Bing Ads: This website uses Bing Ads from the Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”). Bing Ads uses "cookies", which are text files placed on your computer in order to analyse how you use the website. This cookie has limited validity and is not used for personal identification. When you visit specific pages on our website and the cookie has not yet expired, we and Microsoft can see that you have clicked on the ad and were directed to this site. The information that is gathered using the cookie is used for compiling sales statistics. We find out the total number of users that has clicked on one of our ads and been directed to a page with a conversion tracking tag. However, personal identification of these users is not possible. The processing is effected on the basis of Art. 6 (1) (f) GDPR with the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising. You have the right to object to this processing of your personal data based on Art. 6 (1) (f) GDPR at any time. You can prevent the cookies from being stored by selecting an appropriate setting of your browser software. However, we should point out that in this case, you may not be able to make full use of all of this website's functions. You will not as a result be included in the conversion tracking statistics. Bing is certified under the US-EU data protection “Privacy Shield” and is thereby committed to compliance with EU data protection regulations.
Further information on data protection and the cookies used by Microsoft Bing can be found at: https://privacy.microsoft.com/en-gb/privacystatement

Google Ads: This website uses Google Ads, an online advertising programme provided by Google Inc. (“Google”). Google Ads is a conversion tracking tool that helps us to analyse visitor behaviour. As soon as you click on an ad inserted by Google, a cookie for conversion tracking is placed on your computer. These Cookies do not contain personal data and are therefore not used for personal identification. In addition, they only have a limited validity. If the cookie is active, we can see that you accessed our website via a Google ad. Each Google Ads customer receives a different cookie. Therefore, there is no chance that cookies can be tracked via the websites of Ads customers. The information that is gathered using the conversion cookie is used for compiling conversion statistics. In doing so, we find out the total number of users that has clicked on one of our ads and been directed to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing is effected on the basis of Art. 6 (1) (f) GDPR with the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising.

Remarketing or “similar target groups” function of Google Inc.: This website uses the remarketing or “similar target groups” function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function serves the purpose of analysing visitor behaviour and visitor interests. Google places cookies to analyse website use, which forms the basis for the creation of interest-based ads. With the help of these cookies, website visits and anonymised data on use of the website are recorded. No personal data of website visitors are stored.

If you visit another website in the Google Display Network afterwards, ads will be displayed that are highly likely to include previously accessed product and information areas. Your data may also be transmitted to the USA. An adequacy decision by the European Commission applies for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) (f) GDPR with the legitimate interest of targeting website visitors with advertising by placing personalised, interest-based ads for visitors to the provider's website when they visit other websites in the Google Display Network. You have the right to object to this processing of your personal data based on Art. 6 (1) (f) GDPR at any time. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the provided plug-in: https://support.google.com/ads/answer/7395996?hl=en-GB

Alternatively, you can deactivate the use of cookies by third-party providers by calling up the deactivation site of the Network Advertising Initiative at: https://www.networkadvertising.org/choices/ and implementing the additional opt-out information provided. More detailed information on Google Remarketing and the relevant data protection declaration can be found on the following website: https://www.google.com/privacy/ads/

Quantum Metric: This website uses Quantum Metric, a web analytics service provided by Quantum Metric Inc ("Quantum"). Quantum uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Quantum on servers in Germany. On behalf of the operator of this website, Quantum will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

You can prevent the collection by Quantum by generally objecting to the setting of cookies on our website.

For more information on Quantum, see https://www.quantummetric.com/legal/privacy-policy/

For reasons of transparency please note that we use the Google Tag Manager. This Manager does not record personal data. The Tag Manager rather makes it easier for us to integrate and manage our tags. Tags are small code elements which are used, among other things, to measure traffic and visitor behaviour, record the impact of online advertising and social channels, set up remarketing and alignment with target groups or test or optimize websites. For further information on the Google Tag Manager see https://www.google.com/intl/en-gb/tagmanager/use-policy.html.

Google Marketing Platform (vormals DoubleClick by Google): This website continues to use Google's online marketing tool Campaign Manager. Campaign Manager uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to track which ads appear in which browser, thereby preventing them from appearing more than once. In addition, Campaign Manager can use cookie IDs to collect conversions related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later visits the advertiser's website with the same browser and buys something there. According to Google, Campaign Manager cookies do not contain any personally identifiable information.

Because of the marketing tools used, your browser automatically connects directly to Google's server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Campaign Manager, Google receives the information that you have called the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible for the provider to find out and store your IP address.

In addition, the Campaign Manager (DoubleClick Floodlight) cookies used enable us to understand whether you are performing any actions on our website after you have accessed or clicked on one of our display/video ads on Google or another platform via Campaign Manager (conversion tracking). Campaign Manager uses this cookie to understand the content that you have interacted with on our websites in order to send you targeted advertisements later.You can prevent participation in this tracking process in a number of ways: a) by setting your browser software accordingly, in particular by suppressing third party cookies to prevent you from receiving advertisements from third parties; b) by disabling conversion tracking cookies by setting your browser to block cookies from the googleadservices.com domain, https://www.google.de/settings/ads, whereby this setting is deleted if you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the "About Ads" self-regulatory campaign via the link http://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin In addition, you can prevent Google from collecting the information generated by the cookies about your use of the websites and the processing of this information by Google by downloading and installing the browser plug-in available at https://support.google.com/adsense/answer/142293?hl=en under "Display settings", "Campaign Manager deactivation extension".

For more information about the Google Marketing Platform, please visit https://marketingplatform.google.com/about/ and for Google's general privacy policy, visit https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Legal basis: Art. 6 (1) a DSGVO

Google reCAPTCHA: To protect our online services, we use CAPTCHAs that allows us to ensure that we are dealing with a human on the other end, and not a spam program. Since these CAPTCHAs are hosted on servers owned by Google, Google will create a cookie for the duration of the challenge. Read Google Captcha’s Privacy Policy here.

You can find more information on the handling of user data in Google's data protection declaration: https://policies.google.com/privacy?hl=en&gl=en.

RichRelevance®: In order to optimise our website and make it as user-friendly as possible, we collect and store anonymised data using solutions and technologies from RichRelevance®. From this data we create website user profiles to which pseudonyms are applied. This anonymised analysis of your website use reflects the products which have been of interest to you in the past. For this purpose cookies are used which allow an Internet browser to be recognised. The data collected is not used without your consent to personally identify you, and is not collated with personal details concerning the bearer of the pseudonym. You have the right to refuse permission at any time for this data collection and storage in future via the following link: Opt-out.

RichRelevance® complies with the German Federal Data Protection Act (BDSG) when collecting and storing data, and its data protection system is certified by the TÜV Saarland technical inspectorate in accordance with the V4.5 data protection requirements catalogue and the ISO/IEC 27000 international standard for information security management systems.

Belboon: This website uses tracking cookies from belboon GmbH with the belboon brand (www.belboon.com). As soon as the visitor clicks on an advertisement with the partner link, a cookie is set. The belboon GmbH uses cookies to be able to track the origin of the orders. In addition, belboon GmbH uses so-called tracking pixels. These allow information such as visitor traffic on the pages to be evaluated. The information generated by cookies and tracking pixels about the use of this website and the delivery of advertising formats is transferred to a belboon GmbH server and stored there. Among other things, belboon GmbH can recognise that the partner link on this website has been clicked. Under certain circumstances, belboon GmbH may pass this (anonymised) information on to contractual partners, but data will not be merged with other stored data.

Link to our data protection (https://belboon.com/en/privacy/)

The collection and use of tracking data can be deactiviated by clicking on the following link:

https://x9t5he7.r.louis-moto.co.uk/ts/i5538405/tsv?settrackingoptout

By clicking on the tracking op-out link a special cookie will be set which prevents tracking in the device’s web browser. Tracking will be re-activated if the tracking opt-out cookie is deleted.

Integration of the Trusted Shops Trust Badge: In order to display our Trusted Shops quality mark, the Trusted Shops Trust Badge is incorporated into the web page following an order. Trusted Shops products and any reviews collected are also displayed.

In balancing the various interests, this serves to safeguard our legitimate prevailing interests in the optimised marketing of our products. The trust badge and the services advertised are a product of Trusted Shops GmbH, Subbelrather Strasse 15C, 50823 Cologne, Germany.

Whenever a trust badge is called up, the web server automatically stores a so-called server log file which contains, for example, your IP address, the date and time of retrieval, the data volume transferred and the requesting provider (access data), and documents the retrieval. This access data will not be evaluated and will be automatically overwritten at the latest seven days after your visit to the website.

Other personal information will only be transferred to Trusted Shops if you decide, after completing an order, to use Trusted Shops products or have already registered for their use. In this case, the contractual agreement between you and Trusted Shops applies.

YouTube: This website uses the YouTube LLC function to embed YouTube videos. YouTube is an affiliated company of Google Inc. To display the embedded YouTube videos in an iFrame on our website, the “extended data protection mode” is activated. YouTube does not store any information about visitors to the website. As soon as you watch a video on our website, information is transmitted to and stored on YouTube. More information about the collection and use of data by YouTube and Google and your rights and options for protecting your privacy in this respect can be found in YouTube’s Privacy Policy: https://www.youtube.com/t/privacy.

Social plug-ins: In order to protect your data, we use a technical solution that ensures that data transfer via social plug-ins to the respective operator of the social network is not done without prior activation by you. In the outgoing status of our website, the integrated social plug-ins are deactivated, meaning that without activation no connection can be established with the servers of the operators of the social networks. If you activate the social plug-ins by selecting a social network button at the end of a website, you agree to your data being transmitted to the social networks. By logging out beforehand from social network sites as well as by deleting cookies already set, you can prevent social networks from assigning the information collected about you during your visit to our website to your user account at the respective social network. If you do not wish your collected data to be assigned to your profile on the respective social network, then you will have to log out of the social network before visiting our website. You can also completely prevent the plug-ins from being loaded by using add-ons for your browser, e.g. with the “NoScript” script blocker available at: noscript.net.

This website uses social plug-ins from the following social media operators:

Provider	Contact	Further information
Facebook	Facebook Inc., 1601 SCalifornia Ave, Palo Alto, California 94304, USA	All information on the data protection of Facebook is available at: https://www.facebook.com/about/privacy/ Facebook has agreed to abide by the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework
Twitter	Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94043, USA	All information on the data protection of Twitter is available at: https://twitter.com/privacy Twitter has agreed to abide by the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework
Pinterest	Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Irland	All information on the data protection of Pinterest is available at: https://policy.pinterest.com/en-gb/privacy-policy
YouTube	YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA	All information on the data protection of YouTube is available at: https://policies.google.com/privacy?hl=en-GB&gl=de

5.2 Cookie Information

Name	Description	Life span	Domain*	Partner	Cookie type
esReferenceKey	This cookie allows us to understand and improve how you use our site.	1 year	louis.de	Louis	Required
QuantumMetricUserID	This cookie is from Quantum Metric and allows us to understand and improve how you use our site.	1 year	louis.de	Louis	Required
QuantumMetricSessionID	This cookie is from Quantum Metric and allows us to understand and improve how you use our site.	30 minutes of inactivity	louis.de	Louis	Required
catalog-item-per-page	Used to store user preferences for items displayed per page in catalogs.	Session/varies	louis.de	Louis	Analytic
category-context-catalog-sort	Used to store user preferences for sorting items in a catalog.	Session/varies	louis.de	Louis	Analytic
REMEMBERME	Used to remember user login details.	Session/varies	louis.de	Louis	Analytic
www-louis-eu	This cookie allows us to understand and improve how you use our site.	5 minutes	louis.de	Louis	Required
cookie-notice-accepted	Cookie notice has been accepted/rejected	6 months in case of opt-in or 1 month in case of opt-out	louis.de	RichRelevance	Marketing
rich-relevance-session	Is used for personalisation of the online shop.	1 year	louis.de	RichRelevance	Marketing
rl_user_id	Is used for personalisation of the online shop.	1 year	louis.de	RichRelevance	Marketing
rl_anonymous_id	Is used for personalisation of the online shop.	1 year	louis.de	RichRelevance	Marketing
rr_rcs	Is used for personalisation of the online shop.	1 year	louis.de	RichRelevance	Marketing
_uetvid	It is used to store and track visits across websites	13 months	louis.de	Bing Ads	Analytic
_uetsid	It is used to store and track visits across websites	1 day	louis.de	Bing Ads	Analytic
MSPTC	This cookie allows to serve relevant advertisements to visitors	1 year	louis.de	Bing	Analytic
MUID	Microsoft User Identifier tracking cookie used by Bing Ads.	1 year	louis.de	Bing	Analytic
_gcl_au	Marketing tracker made by Google Adsense	2 months	louis.de	Google	Analytic
APISID	They are used by Google to display personalized advertisments on Google sites, based on recent searches and pervious interactions.	2 years	.google.com	Google	Marketing
HSID	They are used by Google to display personalized advertisments on Google sites, based on recent searches and pervious interactions.	2 years	.google.com	Google	Marketing
SID	They are used by Google to display personalized advertisments on Google sites, based on recent searches and pervious interactions.	2 years	.google.com	Google	Marketing
SAPISID	They are used by Google to display personalized advertisments on Google sites, based on recent searches and pervious interactions.	2 years	.google.com	Google	Marketing
SSID	They are used by Google to display personalized advertisments on Google sites, based on recent searches and pervious interactions.	2 years	.google.com	Google	Marketing
UULE	They are used by Google to display personalized advertisments on Google sites, based on recent searches and pervious interactions.	1 day	.google.com	Google	Marketing
DV	They are used by Google to display personalized advertisments on Google sites, based on recent searches and pervious interactions.	1 day	.google.com	Google	Marketing
ANID	These cookies are intended for storing user’s settings in the search engine, for advertising and for analysing the use of the search engine recorded by Google for its purposes.	8 months	.google.com	Google	Marketing
CONSENT	These cookies are intended for storing user’s settings in the search engine, for advertising and for analysing the use of the search engine recorded by Google for its purposes.	Persistent	.google.com	Google	Marketing
1P_JAR	These cookies are intended for storing user’s settings in the search engine, for advertising and for analysing the use of the search engine recorded by Google for its purposes.	1 month	.google.com	Google	Marketing
SIDCC	These cookies are intended for storing user’s settings in the search engine, for advertising and for analysing the use of the search engine recorded by Google for its purposes.	1 year	.google.com	Google	Marketing
OTZ	These cookies are intended for storing user’s settings in the search engine, for advertising and for analysing the use of the search engine recorded by Google for its purposes.	2 months	.google.com	Google	Marketing
__Secure-APISID	These cookies are intended for storing user’s settings in the search engine, for advertising and for analysing the use of the search engine recorded by Google for its purposes.	2 months	.google.com	Google	Marketing
__Secure-HSID	These cookies are intended for storing user’s settings in the search engine, for advertising and for analysing the use of the search engine recorded by Google for its purposes.	2 months	.google.com	Google	Marketing
__Secure-SSID	These cookies are intended for storing user’s settings in the search engine, for advertising and for analysing the use of the search engine recorded by Google for its purposes.	2 months	.google.com	Google	Marketing
__utma	These third-party cookies (Google) are used by Google Analytics. They generate an anonymous user ID, which is used to carry out certain statistical controls.	2 year	.google.com	Google	Marketing
__utmb	These third-party cookies (Google) are used by Google Analytics. They generate an anonymous user ID, which is used to carry out certain statistical controls.	30 min	.google.com	Google	Marketing
__utmc	These third-party cookies (Google) are used by Google Analytics. They generate an anonymous user ID, which is used to carry out certain statistical controls.	session	.google.com	Google	Marketing
__utmt	These third-party cookies (Google) are used by Google Analytics. They generate an anonymous user ID, which is used to carry out certain statistical controls.	10 min	.google.com	Google	Marketing
__utmz	These third-party cookies (Google) are used by Google Analytics. They generate an anonymous user ID, which is used to carry out certain statistical controls.	6 months	.google.com	Google	Marketing
__Secure-3PAPISID	These cookies are used to deliver ads that are more relevant to you and your interests	2 years	.google.com	Google	Marketing
__Secure-3PSID __	These cookies are used to deliver ads that are more relevant to you and your interests	2 years	.google.com	Google	Marketing
__Secure-3PSIDCC	These cookies are used to deliver ads that are more relevant to you and your interests	2 years	.google.com	Google	Marketing
__Secure-ENID	This cookie is set by Google and is used to store user preferences and information, such as language preferences and customized search results.	13 months	.google.com	Google	Marketing
__Secure-3PSIDTS	Google’s __Secure-3PSIDTS cookie collects information about your interactions with Google services and ads. It is used to measure advertising effectiveness and deliver personalised content based on your interests. The cookie contains a unique identifier.	2 years	.google.com	Google	Marketing
_SECURE-1PSIDTS	Google's __Secure-1PSIDTS cookie collects information about your interactions with Google services and ads. It contains a unique identifier.	1 year	.google.com	Google	Marketing
SEARCH_SAMESITE	This cookie is used for the correct sending of data to Google.	5 months	.google.com	Google	Marketing
_ga	This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.	2 year	.gstatic.com	Google	Marketing
_gid	Used to identify unique users.	1 day	.gstatic.com	Google	Marketing
AEC	‘AEC’ cookies ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user’s knowledge	6 months	.google.com	Google	Marketing
APISID	Personalizes Google ads on websites based on recent searches and interactions.	Expires anytime between 6 months to 10 years.	.google.com	Google	Marketing
IDE	Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.	390 days	doubleclick.net	Google	Marketing
DSID	Used by Google to link user activity across devices and enable personalized ads.	2 weeks	.doubleclick.net	Google	Marketing
__Secure-1PAPISID	Used for targeting purposes to build a profile of the website visitor's interests.	2 years	.google.com	Google	Marketing
__Secure-1PSID	Used for targeting purposes to build a profile of the website visitor's interests.	2 years	.google.com	Google	Marketing
__Secure-1PSIDCC	Used for security and fraud prevention.	1 year	.google.com	Google	Marketing
__Secure-1PSIDTS	Used for security purposes to store encrypted information.	1 year	.google.com	Google	Marketing
ar_debug	Used for debugging purposes by developers.	Session	doubleclick.net	Google	Marketing
NID	These cookies are used by Google to store user preferences and information while viewing pages with Google Maps on them.	6 months	.google.com	Google	Marketing
_cfuvid	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. Visitors who do not provide the cookie are likely to be grouped together and may not be able to access the site if there are many other visitors from the same IP address.	When browser is closed	.vimeo.com	Vimeo	Analytic
OptanonAlertBoxClosed	This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.	1 month	.vimeo.com	Vimeo	Analytic
__cf_bm	Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.	1 hour	.vimeo.com	Vimeo	Analytic
vuid	This first party cookie created by Vimeo is used to assign a Vimeo Analytics unique id.	365 days	.vimeo.com	Vimeo	Analytic
OptanonConsent	Contain the consent status of a visitor is indicated using the first party OptanonConsent cookie.	2 days	.vimeo.com	Vimeo	Analytic
_abexps	This Vimeo cookie helps Vimeo remember the settings you have made. This could be a preset language, region or user name, for example. In general, the cookie stores information about how you use Vimeo	1 year	.vimeo.com	Vimeo	Analytic
tsv	This cookie is set when an advertising creative has been shown. This cookie contains a cookie ID as well as list of data about the last view touch-point – including a timestamp, referring URL and an individual identifier for each creative, the marketing channel, the publisher and publisher website		louis.de	Belboon	Marketing
tsc	This cookie is set when a user clicks on an advertising creative. This cookie contains a cookie ID as well as list of data about the last click touch-point – including a timestamp, referring URL, shop system ID and an individual identifier for each creative, the marketing channel, the publisher and publisher website		louis.de	Belboon	Marketing
trackingoptout	This cookie is set when a user clicks on the opt-out link so that tracking is de-activated for this device		louis.de	Belboon	Marketing

*The domain of our cookies depends on the Louis site being visited (louis.de, louis.eu, m.louis.eu etc.)

5.3. Cookie Settings

Click here to change your cookie settings.

6. Consequences of not providing your personal data

Your personal data is processed in accordance with the GDPR applicable in the EU and the German Federal Data Protection Act (BDSG) as well as all other relevant legislation. We require the personal data you provide in order to conclude the contract.

It is not possible to conclude or provide a service or dispatch your goods without the provision of your personal data!

7. Transfer to third countries (Art. 13 + 14 (1f) GDPR)

Transfer of personal data to a country outside the European Economic Area (EEA) takes place as described below.

We use the Content Delivery Network (CDN) from Akamai for the provision of contents and for load distribution for our online shop. Owing to the type of service provided by Akamai, the data of visitors to our website may in some cases be transferred to third countries outside the EU/European Economic Area (EEA). We have concluded a corresponding agreement with Akamai, as a service provider based in the USA, to safeguard the rights of our affected customers, for which an adequacy decision has been received from the European Commission (implementation decision (EU) 2016/1250 of the (Privacy Shield)), Commission.

We use web teams in Serbia for some programming services. An adequacy decision has not been adopted by the European Commission for Serbia. Therefore, we have concluded a contract with the service provider with standard contractual clauses.

In cases where customers have initiated an order in our online shop from outside the EU or the EEA, personal data is transmitted to these countries in order to fulfil the contract with them, should this is necessary or stipulated by law in order to process their order.

8. Storage period (Art. 13 (2a) GDPR)

Unless specified or precisely defined above, we store your personal data as a data controller only for the period that is necessary to achieve the storage purpose or according to the regulations, laws and directives of the European legislator or the national laws.

If the storage period stipulated by the legislators expires or if the necessity for storage no longer applies, the personal data is routinely disabled or erased according to the statutory requirements.

The retention period is based on the term of our contracts, the statutory periods of limitation, which are normally three years under the German Civil Code (BGB), or detailed specifications from the German Tax Code, the German Commercial Code (HGB) and other legal provisions.

If you wish us to erase your customer account, the existing data is also completely erased from our data carriers within ten years in the course of our backup.

9. Data subject's rights (right to information, rectification, erasure, restriction and objection according to Art. 13 (2b) GDPR)

You can assert your rights granted by the legislator at any time. These are essentially the following rights:

Right to information (Art. 15 GDPR)
Right to rectification (Art. 16 GDPR)
Right to erasure (Art. 17 GDPR)
Right to restriction of processing (Art. 18 GDPR)
Right to object (Art. 21 GDPR)
Right to data portability (Art. 20 GDPR)

You have the right to obtain information about your personal data stored by us at any time. Likewise, you have the right to rectification, blocking of, or, apart from the mandatory data storage for the purposes of conducting business, erasure of your personal data. We shall respond to your requests for information in an encrypted form in order to guarantee data protection.

In order to be able to consider a data lock at any time, it is necessary to keep the data in a lock file for control purposes. You can also request the erasure of data as long as no legal archiving obligation exists. Insofar as such an obligation exists, we can block your data on request. You can make changes to or revoke your consent by notifying us accordingly with effect for the future.

Of course, we shall also provide you with information at any time regarding any of your personal data stored by us. We would be happy to rectify or erase this data upon request, provided no statutory retention obligations preclude it. Enquiries regarding access to, correction or erasure of data can be made as follows:

Email: datenschutz@louis.de

By post:
Detlev Louis Motorrad-Vertriebsgesellschaft mbH

- Data Protection-

Rungedamm 35
21035 Hamburg
Germany

At this point, we would like to point out for the sake of completeness that there may be restrictions in regard to your right to information or erasure according to sections 34 and 35 of the German Federal Data Protection Act (BDSG).

10. Right of revocation (Art. 13 (2c) GDPR)

You have the right to revoke the consent you have granted to us for the processing of your data at any time. You will find more details on this in the box below: Right to object according to Art. 21 GDPR

Right to object according to Art. 21 GDPR

You have the right to revoke the consent you have granted to us with regard to the processing of your personal data at any time.

Also in cases in which we distribute your data to safeguard our legitimate interests, you can object to this processing provided that your particular situation gives rise to reasons against the processing of your data.

As a result of your objection your personal data will no longer be distributed, unless we can prove that there are compelling protection-worthy reasons for the processing which outweigh your interests, rights and freedoms or the processing serves to assert, exercise or defend legal claims.

If your personal data is also processed within the framework of the statutory provisions for the purposes of direct advertising, you can also object to this processing. If you object to the processing of your personal data for the purposes of direct advertising, they will no longer be processed for this purpose.

Your objection will be effective for the future. This objection can be made informally. If possible, send your objection to the above-mentioned contact details of the data controller.

You can quickly and easily revoke your consent to the use of so-called tracking cookies when visiting the Online Shop here.

11. Right to lodge a complaint with a supervisory authority (Art. 13 (2d) GDPR)

If you are not happy with the way we have dealt with your concerns, you are entitled to contact the above-mentioned data protection officer or the competent supervisory body for data protection in your country or state or the federal state of our company headquarters.

12. Processing of personal data for a purpose other than that for which the they were collected (Art. 13 (3) GDPR)

We do not plan to carry out such processing.

In the event that we plan to process your personal data for a purpose not specified above, we shall inform you in advance within the framework of the statutory provisions.

13. Secure data transfer

We protect your data with a secure SSL connection. Code length: RSA 2048 Bit/128 Bit. The user data is encrypted by a maximum of RC4 128 Bit, Triple-DES 168 Bit or AES 256 Bit, depending on the browser's functionality.

All data is encrypted during the order process, e.g.

last name, first name, address, telephone number, etc.
Chosen method of payment
Credit card and account information

Furthermore, we protect our websites and other systems against loss, destruction, access, modification or dissemination of your data by unauthorised persons by means of technical and organisational measures.

14. Change to our data protection provisions

In order to comply with the current legal requirements or to adjust the data protection declaration should our services change (e.g. introduction of new services), we reserve the right to amend this occasionally.

Therefore, the new data protection declaration will apply when you revisit our website.